Round Table Agency crafts compelling brand messaging—from positioning statements to taglines—that connect with Detroit audiences and drive clarity, consistency, and emotional impact.
Your brand isn’t just what you look like — it’s what you say and how you say it. Brand Messaging is the foundation of how your brand communicates its value, purpose, and personality to the world. It's the voice that makes you recognizable, relatable, and unforgettable.
At Round Table Agency, we help brands find the right words to resonate with the right audience. We turn strategy into story, and story into trust — across every touchpoint.
Core Messaging Framework
We define your brand’s purpose, mission, vision, values, and positioning with clarity and consistency.
Tone of Voice Guidelines
From bold and confident to warm and conversational, we shape a voice that reflects your brand’s personality and speaks your audience’s language.
Key Message Development
We craft essential brand statements — such as taglines, value propositions, elevator pitches, and website copy pillars — that capture who you are and what you offer.
Audience-Specific Messaging
We adapt your messaging to different customer personas, channels, and contexts — while staying true to your brand’s core.
Messaging Audits & Refinement
We evaluate your current messaging and identify opportunities to improve clarity, alignment, and emotional impact.
Inconsistent or unclear messaging confuses audiences and weakens trust. Strong brand messaging builds emotional connection, drives engagement, and keeps your story purposeful and consistent—everywhere it lives. Let’s turn your message into meaning.
What is brand messaging?
Brand messaging is the way your company communicates its identity, values, and mission through words, tone, and storytelling. It includes your tagline, mission statement, key messages, and all the elements that shape how your audience perceives your brand.
Why is brand messaging important for my business?
Strong brand messaging builds consistency across all customer touchpoints (website, social media, campaigns). It enhances credibility, differentiates your business from competitors, and helps your audience form an emotional connection with your brand.
How do I know if I need brand messaging services?
If your brand feels inconsistent, if customers don’t immediately understand what you offer, or if you struggle to stand out in your market, it’s a strong sign that you need a clear and compelling brand messaging framework.
What will I receive at the end of the process?
You’ll receive a complete Brand Messaging Framework, including tagline, mission & vision statements, brand story, tone of voice guidelines, and key communication pillars. This framework helps your team and marketing stay aligned.
Can brand messaging improve my marketing results?
Absolutely. Clear and consistent messaging makes your campaigns more effective, strengthens customer trust, and increases engagement. It helps your marketing team speak with one voice and deliver a more persuasive message.
In addition to logo design, Round Table Agency offers a complete range of services to help Detroit businesses build powerful brands. This includes landing page design, brand messaging and style guides, website copywriting, email design, and comprehensive customer experience strategy.
Home Services (HVAC) Detroit
Challenge: Commoditized market and inconsistent tone across ads, website, and phone scripts, leading to low quote acceptance.
What we did: Conducted a messaging audit, built a positioning and value-proposition stack, created a brand voice guide (Neighborly, Plain-spoken, Reliable), and developed estimate email templates plus CSR call scripts.
Impact: +29% quote acceptance in 60 days, +35% increase in ad CTR, and 2.1× more “clear, honest” mentions in customer reviews.
Floral Studio Detroit
Challenge: Generic brand voice and difficulty standing out against national competitors.
What we did: Crafted a brand story and tagline (“City-grown, neighbor-known”), built a product naming system, optimized site and checkout UX copy, and wrote DM/reply scripts for customer interactions.
Impact: +36% website conversion rate, +22% average order value on curated bundles, and -40% time required to write social posts.
Restaurant Business Detroit
Challenge: Scattered messaging from multiple family admins and weak online-order conversion.
What we did: Developed bilingual voice guidelines (Playful, Proud, Welcoming), rewrote menu descriptions, created a caption library, and designed an SMS promo cadence and tone.
Impact: +28% online orders within 8 weeks, +41% increase in Instagram saves, and more customer reviews citing a “friendly vibe.”
“They gave us a clear, plain-spoken voice our techs and CSRs use every day. Quote acceptance went up 29% and confused callbacks went down.”
Maya R., Detroit“The tagline and naming system finally made us sound like us. Website conversion climbed 36% and writing posts is 10x faster.”
Lila S., Detroit“Their bilingual voice guide and caption library were game changers. Online orders are up 28% and customers keep quoting our new tagline.”
Diego V., Detroit“Our emails, texts, and front-desk scripts now feel consistent. Bookings rose 24% in a month and reviews mention how ‘straightforward’ we are.”
Tasha G., Detroit