Round Table Agency helps Detroit-based businesses revitalize their brand identity through strategic redesigns, updated visuals, and refreshed messaging that align with today’s market and audience expectations.
Your brand isn’t broken — it’s evolving. A Brand Refresh is a strategic update that revitalizes your identity, messaging, and experience without losing the equity you’ve built. It’s about staying relevant, competitive, and connected with today’s audience.
At Round Table Agency, we help established brands modernize and realign without starting from scratch. Whether you’ve outgrown your visuals, your audience has shifted, or your positioning needs clarity, we create a refresh that feels natural — not disruptive.
Brand Audit & Competitive Analysis
A deep dive into your current brand performance, audience perception, and market landscape to identify what should stay, evolve, or go.
Visual Identity Refresh
We refine your logo, typography, color palette, and overall aesthetic to reflect a more modern, consistent, and memorable look.
Messaging & Tone Update
We realign your brand voice, story, and key messages to better connect with your current audience and business goals.
Brand Guidelines Redesign
We deliver updated brand guidelines that make implementation clear and consistent across all channels.
Strategic Positioning Realignment
We help reposition your brand if your market, mission, or offering has changed — without losing your core essence.
Your brand is your reputation. If it no longer reflects who you are or where you're headed, your audience will feel the disconnect. A Brand Refresh bridges that gap — strategically, creatively, and authentically. Let’s bring your brand back into focus.
What does a “Brand Refresh” entail?
A Brand Refresh is a deliberate update to your brand’s identity aimed at modernizing its visual elements, tone, and messaging without sacrificing the value and recognition you've built. It leans more toward evolution than complete transformation, giving your brand a fresh, contemporary look while preserving its core essence.
When is it appropriate for a business to consider a Brand Refresh?
Many businesses seek a Brand Refresh when their current identity starts to feel outdated, when shifts occur in their target audience, or when their brand narrative no longer aligns with their market positioning. It also makes sense if the brand begins to blend into the competitive landscape rather than standing out distinctively.
How does a Brand Refresh differ from a Rebrand?
A Brand Refresh fine-tunes and enhances existing brand elements, keeping the foundational aspects intact. On the other hand, a Rebrand involves more profound changes such as adopting a new name, redefining the mission, or shifting to an entirely different market position. Essentially, a Refresh updates what’s already there, while a Rebrand often reimagines the brand from the ground up.
What should I expect from your Brand Refresh process?
We start by thoroughly assessing your current brand to determine which aspects are still effective and which ones need adjustment. Next, we realign your messaging to better reflect your evolving goals and audience. Visual components—like your logo, typography, and color palette—are then refreshed thoughtfully. The final result is an updated, coherent brand identity that feels current but remains unmistakably yours.
Will a Brand Refresh influence how my customers view my brand?
When done with care, a Brand Refresh positively impacts customer perception by making your brand appear more modern and relevant. It strengthens trust and credibility without alienating your loyal audience. Customers recognize the refreshed look and feel as an engaging evolution rather than a disconnection from what they know.
Why should I choose Round Table Agency for my Brand Refresh?
As a Detroit-based agency, Round Table Agency combines deep strategic understanding with creative flair and draws from rich local insight. Our team specializes in revitalizing established brands by honoring their unique qualities and history while infusing fresh energy. With us, your brand remains authentic and familiar, yet reinvigorated to compete effectively and grow.
Curious about our approach? Download our Brand Refresh Service Brochure (PDF) and discover our process.
At Round Table Agency, we go beyond the brand refresh to help Detroit businesses build truly resonant brands. We craft every element of your brand's presence, providing strategic messaging, cohesive style guides, compelling web copy, high-impact landing pages, and a seamless customer experience from start to finish.
Pet Grooming Service in Detroit
Challenge: The existing branding lacked friendliness and trustworthiness, making it hard to attract busy pet owners.
Approach: We introduced warm, approachable language along with clean, cheerful design elements to emphasize convenience and care.
Impact: Customer bookings grew by 35%, and referral rates improved significantly.
Farming Startup in Detroit
Challenge: The company needed to effectively communicate the environmental and community impact of their innovative farming solutions.
Approach: We developed clear, compelling messaging focused on sustainability and social good, supported by modern, clean design elements.
Impact: Investor interest and partnership inquiries doubled within two months after launch.
Gardening Supply Store in Detroit
Challenge: The store’s branding appeared generic and did not appeal to both novice and expert gardeners.
Approach: Created segmented messaging and tailored content for different customer groups, plus refreshed the logo and store layout for a welcoming experience.
Impact: Customer loyalty programs saw a 40% increase in participation; overall sales grew by 28%.
“Round Table Agency gave our brand a fresh new look that truly reflects who we are. Their attention to detail and thoughtful approach made all the difference in connecting with our audience. The process was smooth and collaborative from beginning to end.”
Kate L., Detroit“Partnering with Round Table Agency transformed our brand refresh. The updated design is powerful and authentic, making our story stand out in a crowded market.”
Jason M., Detroit“The team’s creative insight and professionalism helped us achieve a modern, cohesive design that works perfectly across every channel.”
Emily R., Detroit“Round Table Agency took the time to understand what makes our brand unique. Their work not only revitalized our visual identity but also strengthened how we communicate with clients. The results have been impressive and long-lasting.”
David L., DetroitIn respect of our clients’ privacy and existing confidentiality agreements, brand names and full identities have been omitted from the case studies and testimonials.