Round Table Agency helps Detroit-based businesses revitalize their brand identity through strategic redesigns, updated visuals, and refreshed messaging that align with today’s market and audience expectations.
Your brand isn’t broken — it’s evolving. A Brand Refresh is a strategic update that revitalizes your identity, messaging, and experience without losing the equity you’ve built. It’s about staying relevant, competitive, and connected with today’s audience.
At Round Table Agency, we help established brands modernize and realign without starting from scratch. Whether you’ve outgrown your visuals, your audience has shifted, or your positioning needs clarity, we create a refresh that feels natural — not disruptive.
Brand Audit & Competitive Analysis
A deep dive into your current brand performance, audience perception, and market landscape to identify what should stay, evolve, or go.
Visual Identity Refresh
We refine your logo, typography, color palette, and overall aesthetic to reflect a more modern, consistent, and memorable look.
Messaging & Tone Update
We realign your brand voice, story, and key messages to better connect with your current audience and business goals.
Brand Guidelines Redesign
We deliver updated brand guidelines that make implementation clear and consistent across all channels.
Strategic Positioning Realignment
We help reposition your brand if your market, mission, or offering has changed — without losing your core essence.
Your brand is your reputation. If it no longer reflects who you are or where you're headed, your audience will feel the disconnect. A Brand Refresh bridges that gap — strategically, creatively, and authentically. Let’s bring your brand back into focus.
What does a “Brand Refresh” entail?
A Brand Refresh is a deliberate update to your brand’s identity aimed at modernizing its visual elements, tone, and messaging without sacrificing the value and recognition you've built. It leans more toward evolution than complete transformation, giving your brand a fresh, contemporary look while preserving its core essence.
When is it appropriate for a business to consider a Brand Refresh?
Many businesses seek a Brand Refresh when their current identity starts to feel outdated, when shifts occur in their target audience, or when their brand narrative no longer aligns with their market positioning. It also makes sense if the brand begins to blend into the competitive landscape rather than standing out distinctively.
How does a Brand Refresh differ from a Rebrand?
A Brand Refresh fine-tunes and enhances existing brand elements, keeping the foundational aspects intact. On the other hand, a Rebrand involves more profound changes such as adopting a new name, redefining the mission, or shifting to an entirely different market position. Essentially, a Refresh updates what’s already there, while a Rebrand often reimagines the brand from the ground up.
What should I expect from your Brand Refresh process?
We start by thoroughly assessing your current brand to determine which aspects are still effective and which ones need adjustment. Next, we realign your messaging to better reflect your evolving goals and audience. Visual components—like your logo, typography, and color palette—are then refreshed thoughtfully. The final result is an updated, coherent brand identity that feels current but remains unmistakably yours.
Will a Brand Refresh influence how my customers view my brand?
When done with care, a Brand Refresh positively impacts customer perception by making your brand appear more modern and relevant. It strengthens trust and credibility without alienating your loyal audience. Customers recognize the refreshed look and feel as an engaging evolution rather than a disconnection from what they know.
Why should I choose Round Table Agency for my Brand Refresh?
As a Detroit-based agency, Round Table Agency combines deep strategic understanding with creative flair and draws from rich local insight. Our team specializes in revitalizing established brands by honoring their unique qualities and history while infusing fresh energy. With us, your brand remains authentic and familiar, yet reinvigorated to compete effectively and grow.
In addition to logo design, Round Table Agency offers a complete range of services to help Detroit businesses build powerful brands. This includes landing page design, brand messaging and style guides, website copywriting, email design, and comprehensive customer experience strategy.