Round Table Agency creates distinctive logo systems, tagline lockups, and brand marks for businesses across Detroit, Michigan.
A tagline lockup is the seamless pairing of your logo with your brand’s core message. When designed well, it ensures your visual identity and verbal identity work together — consistently and effectively — across every touchpoint.
At Round Table Agency, we create custom tagline lockups that balance design, spacing, and hierarchy. Whether your tagline adds meaning, reinforces positioning, or enhances memorability, we make sure it integrates with your logo in a way that’s polished, flexible, and always on-brand.
Custom Lockup Design
Tailored combinations of logo and tagline, designed for visual clarity and brand consistency.
Horizontal & Vertical Variations
Scalable versions for different formats, placements, and screen sizes.
Typography & Alignment Guidance
Ensuring legibility, spacing, and visual harmony between type and symbol.
Usage Guidelines
Clear instructions on how to use the lockup across digital, print, packaging, and more.
A well-executed tagline lockup amplifies your message and strengthens brand recognition. It’s not just about placement — it’s about presence. Let’s make your logo speak louder with words that work.
What are logo tagline lockups?
Logo tagline lockups are carefully composed designs pairing your logo and tagline together in a deliberate, consistent layout. They help communicate your brand message at a glance and ensure the visual relationship between your logo and tagline is maintained across all uses.
What does Round Table Agency provide with logo tagline lockups services?
Round Table Agency designs custom logo and tagline lockups for Detroit brands. This includes professional configuration of your tagline with the logo in horizontal, vertical, and stacked layouts; usage rules; clear space and minimum size requirements; and delivery of all files in formats ready for print and digital use.
Why are logo tagline lockups important?
Consistent lockups preserve your brand’s integrity and messaging. They ensure the tagline is always legible and well-placed with your logo, supporting effective branding on everything from packaging to social media.
Will I get guidelines for using my logo and tagline together?
Yes. Round Table Agency provides easy-to-follow usage instructions and visual examples for your approved lockup configurations. This helps keep your brand consistent no matter who is applying your logo and tagline.
What other branding and marketing services does Round Table Agency offer?
In addition to logo tagline lockups, Round Table Agency offers a wide range of branding services in Detroit clients such as customer experience strategy, brand refresh, brand messaging, brand style guides, copywriting for websites, taglines, emails, campaigns, and presentations, logo design, logo identity guidelines, website and app design, landing page and Shopify shop design, email design, branding elements design, illustration, animation, video, and sound design services.
How can I get started with Round Table Agency’s logo tagline lockup services?
You can book an appointment on the Round Table Agency website to discuss your logo and tagline lockup needs and ensure brand consistency in every application.
Curious about our approach? Download our Logo Tagline Lockups Design Brochure (PDF) to discover our process.
Whether your Detroit business is just starting out or ready for a powerful change, Round Table Agency builds visual identities that connect with customers. We design complete logo and identity systems for new brands and execute strategic refreshes that breathe new life into existing ones, ensuring your look is always sharp, modern, and effective.
Detroit Tech Solutions
Challenge:A growing IT service provider needed a lockup design that could unify their brand presence across client websites, hardware branding, and corporate stationery. Their existing branding was inconsistent and not scalable.
Approach:We created a versatile lockup combining a sleek tech-inspired icon with the company name and a succinct tagline. Different lockup versions were developed for horizontal and stacked layouts to suit diverse usages.
Impact:Improved brand consistency led to a 20% increase in client referrals within eight months.
Detroit Furniture Company
Challenge:A furniture manufacturer looking to break into upscale markets needed a lockup that conveyed craftsmanship and modern aesthetics, usable across product tags, catalogs, store signage, and digital platforms.
Approach:Designed a minimalistic lockup featuring a monogram-style icon and sleek typography. The tagline was subtly incorporated and adjustable depending on application.
Impact:The brand’s refreshed image contributed to a 15% sales growth in new markets within the first year.
Detroit Auto Restoration
Challenge:A classic car restoration shop needed a lockup reflecting craftsmanship, heritage, and Detroit’s automotive history, suitable for shop signage, uniforms, invoices, and online presence.
Approach:Developed a vintage-inspired lockup that was versatile enough for large signage and small print.
Impact:Generated a 20% increase in high-end restoration projects and improved brand recall.
“Our logo tagline lockup design has completely elevated our brand presence. The clear instructions and thoughtful design make it easy for everyone on our team and partners to use the logo consistently across all platforms.”
Robert P., Detroit“Collaborating with the team was smooth and efficient. They listened carefully to our needs and delivered a comprehensive, easy-to-follow lockup guide that makes future branding simple and consistent.”
Richard C., Detroit“Round Table perfectly reflected our brand’s voice and style. The detailed lockup guidelines give us peace of mind that our logo and tagline always appear polished and unified in any context.”
Charles A., Detroit“Choosing professional lockup design services was a game changer for us. The well-structured rules and practical examples have kept our branding steady and helped us connect better with our customers.”
John M., DetroitIn respect of our clients’ privacy and existing confidentiality agreements, brand names and full identities have been omitted from the case studies and testimonials.