
Detroit, city of transformation, innovation, and vibrant culture. Your business deserves a brand that captures that spirit—bold, memorable, impossible to ignore. At Round Table Agency, brand design is not just about logos or colors. It’s about crafting a story that belongs to Detroit—but speaks in your unique voice. We work side-by-side with Detroit’s entrepreneurs, startups, and visionaries who aren’t afraid to be different.
Every project starts with a simple question: What makes you unmistakably you, right here in Detroit? We dig deep—exploring your story, your ambition, and what makes your business pulse with energy. Then, we shape it into a visual identity and strategy that people won’t forget.
Define who you are, what you stand for, and how to stand out with our brand strategy services. We align your purpose, positioning, and personality to build a brand that’s consistent, relevant, and ready to grow.
Customer Experience Strategy
- · CX Audits & Journey Mapping
- · Persona Development
- · Experience Architecture
- · Brand Touchpoint Optimization
- · CX Strategy Workshops
Brand Refresh
- · Brand Audit & Competitive Analysis
- · Visual Identity Refresh
- · Messaging & Tone Update
- · Brand Guidelines Redesign
- · Strategic Positioning Realignment
Brand Messaging
- · Core Messaging Framework
- · Tone of Voice Guidelines
- · Key Message Development
- · Audience-Specific Messaging
- · Messaging Audits & Refinement
Brand Style Guides
- · Visual Identity Guidelines
- · Voice & Messaging Guidelines
- · Application Examples
- · Modular & Scalable Documentation
- · Team Training & Rollout Support
Our copywriting services help you communicate with clarity, purpose, and personality. From websites to campaigns, we craft content that connects, engages, and drives results — one word at a time.
Websites & Applications Copywriting
- · Website Copywriting
- · App & Interface Microcopy
- · Messaging Alignment
- · User Journey Copy Strategy
- · Content Optimization
Taglines Copywriting
- · Brand Audit & Competitive Analysis
- · Visual Identity Refresh
- · Messaging & Tone Update
- · Brand Guidelines Redesign
- · Strategic Positioning Realignment
Email Copywriting
- · Marketing & Promotional Emails
- · Automated Email Sequences
- · Newsletter Content
- · Subject Line & CTA Optimization
- · Email Tone & Voice Development
Campaign Copywriting
- · Creative Concept Development
- · Multi-Channel Campaign Copy
- · Launch & Awareness Campaigns
- · Performance-Focused Messaging
- · Integrated Brand Storytelling
Presentation Copywriting
- · Pitch Deck Copywriting
- · Sales & Product Presentations
- · Internal Communications
- · Storytelling Structure & Flow
- · Slide-by-Slide Copy Optimization
We design logos that are memorable and strategically aligned with your brand’s identity — built to make a lasting impression across every touchpoint.
Logo Design
- · Custom Logo Design
- · Wordmarks, Icons & Monograms
- · Logo Refresh & Modernization
- · Responsive & Scalable Formats
- · Brand Integration Support
Logo Tagline Lockups
- · Custom Lockup Design
- · Horizontal & Vertical Variations
- · Typography & Alignment Guidance
- · Usage Guidelines
Logo Identity Guidelines
- · Logo Usage Rules
- · Clear Space & Sizing Requirements
- · Color Variations & Restrictions
- · File Formats & Delivery
We design every digital touchpoint — websites and mobile apps, landing pages, Shopify stores, emails, social banners & posts — to create cohesive, intuitive brand systems that convert attention into action with clean visuals and intelligent UX.
Website & App Design
- · UX/UI Design for Web & Mobile
- · Wireframes & Prototypes
- · Design Systems & Components
- · Responsive & Adaptive Design
- · Brand-Driven Visuals
- · Handoff-Ready Files
Landing Page Design
- · Custom Landing Page Design
- · UX Strategy & Content Hierarchy
- · Mobile Optimization
- · Visual Storytelling
- · Conversion-Focused UI
- · Adobe XD or Figma Handoff
Shopify Shop Design
- · Custom Store Design
- · Shopify Development
- · Product Architecture & UX Strategy
- · App Integrations & Automation
- · Conversion Optimization
- · Launch & Post-Launch Support
Email Design
- · Custom Email Templates
- · Responsive Design
- · Brand Integration
- · Content Layout Strategy
- · Platform-Ready Files
A complete suite of creative services — from visuals to motion and sound. We craft cohesive digital experiences through custom branding elements, illustrations, animations, video, and sound design. Whether static or dynamic, every asset is designed to communicate clearly, feel consistent, and connect with your audience across platforms.
Branding Elements Design
- · Color Systems & Typography
- · Custom Iconography
- · Illustrations & Brand Patterns
- · Image Style Direction
- · Social Media Brand Assets
Graphic Design
- · Custom Illustration Creation
- · Character & Mascot Design
- · Infographics & Data Visualization
- · Editorial & Marketing Illustrations
- · Style Development & Brand Consistency
Animation Design
- · Explainer & Promotional Videos
- · Motion Graphics & Visual Effects
- · 2D & 3D Animation
- · Interactive & Web Animations
- · Storyboard & Concept Development
Video Design
- · Promotional & Marketing Videos
- · Social Media Content
- · Corporate & Training Videos
- · Product Demonstrations & Tutorials
- · Concept Development & Storyboarding
Sound Design
- · Custom Soundscapes & Atmospheres
- · Foley & Audio Effects
- · Audio Branding & Sonic Logos
- · PVoiceover Production & Editing
- · Mixing & Mastering
How do you capture the essence of my Detroit business in your design?
We start with creative workshops and in-depth conversations, diving into your story to surface what makes your business and Detroit energy unique.
Can I be involved in the creative process?
Absolutely. Your input shapes every step—this is a partnership, not a handoff.
How soon can I see results?
Timeline depends on your needs, but most projects come alive within 2–6 weeks—from first question to final delivery.
Do you only work with new businesses?
Not at all. We love reimagining established brands ready for a fresh chapter in Detroit’s story.
What makes your brand design different from other agencies in Michigan?
No cookie-cutter solutions. We combine local insight, creative exploration, and strategic clarity—so your brand stands out, not fits in.
How do I start building my Detroit brand with you?
It all begins with a conversation. Share your vision, and let’s create something Detroit will remember.
We know the grit and pride of this city. We believe your brand should feel alive—minimal where it counts, bold where it matters, and always authentic. We’re not a factory. Every brand design is handcrafted with care, collaboration, and a little Detroit edge.
A generic brand blends into the noise. Detroit is a city of distinction—your brand should spark recognition and emotion, capturing the energy and spirit unique to this place. Transform your brand vision into reality.