Round Table Agency crafts custom logos that capture your brand’s personality and make a lasting impression—serving businesses throughout Detroit, Michigan, and beyond.
Your logo is more than a symbol — it’s the face of your brand. It should be distinct, timeless, and instantly recognizable. A great logo captures your brand’s essence in a single mark, creating an emotional connection and setting the tone for everything that follows.
At Round Table Agency, we design logos that combine strategic thinking with creative excellence. Whether you're launching a new brand or refreshing an existing one, we create logos that are visually compelling, scalable, and built to last.
Custom Logo Design
Unique concepts tailored to your brand’s personality, audience, and industry.
Wordmarks, Icons & Monograms
Versatile logo types that work across print, digital, and product applications.
Logo Refresh & Modernization
Evolving your existing logo for today’s world — without losing brand equity.
Responsive & Scalable Formats
Logos designed to perform across all screen sizes, devices, and platforms.
Brand Integration Support
Guidance on how your logo fits into your broader identity system — from colors and typography to layout and usage.
A great logo isn't born from a flash of inspiration; it's forged through a deliberate, strategic process. Our method ensures your final logo is not only beautiful but also deeply aligned with your brand's goals, setting you up for long-term success.
Step 1: Deep Dive & Brand Strategy
Before we touch a pixel, we immerse ourselves in your world. Through a collaborative workshop, we uncover your mission, audience, and competitive edge to build a strong strategic foundation.
Step 2: Concept Exploration & Creative Direction
With a clear strategy, our creative team explores diverse visual directions. We present you with a curated set of the most promising concepts, explaining the thinking behind each one.
Step 3: Iteration & Collaborative Refinement
Your feedback is key. We enter a focused cycle of refinement, working together to perfect the color palette, typography, and composition until the design is a flawless representation of your brand.
Step 4: Asset Delivery & Brand Launch
You receive a comprehensive asset package with every file format you’ll ever need for web and print, empowering your team to apply the new identity with confidence and consistency from day one.
Featured Logo Designs
Your logo is often the first — and most lasting — impression of your brand. A strong, strategic logo builds recognition, trust, and credibility from day one. Let’s create a mark that’s made to endure.
What is logo design?
Logo design is the process of creating a visual symbol that represents your brand's identity. A well-designed logo is distinctive, memorable, and versatile, capturing the essence of your brand and making a strong first impression across all platforms.
What logo design services does Round Table Agency offer in Detroit?
Round Table Agency, a Detroit-based logo design studio, offers custom logo design tailored to your brand's personality, audience, and industry. Our services include designing wordmarks, icons, and monograms, logo refresh and modernization to evolve your existing logo without losing brand equity, responsive and scalable logos optimized for all screen sizes and platforms, and brand integration support for colors, typography, layout, and usage.
Why is a strong logo important for my brand?
Your logo is often the first and most lasting impression of your brand. A strong, strategic logo builds recognition, trust, and credibility from day one, creating an emotional connection and setting the tone for everything that follows.
Does Round Table Agency help with logo modernization or refresh?
Yes, Round Table Agency offers logo refresh and modernization services, updating your existing logo for today’s world while preserving your brand equity.
What additional branding and marketing services does Round Table Agency provide to Detroit businesses?
In addition to logo design, Round Table Agency provides customer experience strategy, brand refresh, brand messaging, brand style guides, copywriting for websites, applications, taglines, emails, campaigns, and presentations, logo tagline lockups, logo identity guidelines, website and app design, landing page and Shopify shop design, email design, branding elements design, illustration, animation, video, and sound design services. Check our brand design services or contact us to provide you with more information.
How do I get started with Round Table Agency's logo design services?
You can book an appointment on Round Table Agency’s website to discuss your logo design needs and begin creating a distinctive and lasting mark for your brand.
Curious about our approach? Download our Logo Design Brochure (PDF) to discover our process.
While specializing in foundational brand identity and logo development, Round Table Agency provides a complete suite of digital content services for the Detroit business community. We ensure brand consistency and performance by managing the design and copywriting for key assets, including websites, landing pages, email campaigns, and video marketing materials.
Metal Sculpture Artist
Challenge: A metal scultpure needed a distinctive brand identity to present his metal sculptures professionally online through his Shopify shop and custom gallery website.
Approach: We crafted a bespoke wordmark using bold, sculptural letterforms that reflect the strength and artistry of his creations. This was paired with a sleek monochrome palette to deliver a contemporary and refined visual identity across digital touchpoints.
Impact: A cohesive brand presence that elevated his online gallery, reinforced trust with collectors, and positioned his work as both artistic and investment-worthy.
Recruiting Brand in Detroit
Challenge: The recruiting brand needed a polished identity that communicated both professionalism and approachability to attract new clients and service inquiries.
Approach: We developed a modern monogram logo paired with a tailored deep blue and silver palette. This combination conveyed trust, sophistication, and expertise while remaining warm and approachable.
Impact: +40% increase in website inquiries for new services, with client feedback consistently pointing to the rebrand as a key driver of immediate trust.
Realtors in Detroit
Challenge: As a new business, the firm needed a brand identity that communicated trust, professionalism, and long-term credibility in the real estate market.
Approach: We created a custom wordmark using a bespoke serif font with subtle modern details, striking a balance between timelessness and approachability. The identity was rolled out consistently across business cards, letterheads, and envelopes.
Impact: Positive feedback from clients and partners highlighted the logo’s sophistication and clarity, reinforcing trust and establishing credibility from the outset.
“Couldn't have found a more flexible and creative designers! Absolutely Fantastic to work with Round Table! Will definitely be working with them for future projects. A!”
Kitana M, Detroit“Round Table was very quick to respond to all questions and inquiries of changes and creating different versions of the design that I requested. The logo they designed was unique and not gimmicky. Process went smoothly and will hire them again!”
Yong Z., Detroit“Great design and VERY easy to work with Round Table Agency. Thank you for all your help!”
Dawn M., Detroit“Round Table provided outstanding work and took my idea to a much higher creative level. They have been a very supportive partner in this design process and patient with all my questions. I highly recommend working with Round Table Agency and will absolutely reach out to them again with new projects.”
Wende A., DetroitIn respect of our clients’ privacy and existing confidentiality agreements, brand names and full identities have been omitted from the case studies and testimonials.