Round Table Agency crafts custom logos that capture your brand’s personality and make a lasting impression—serving businesses throughout Detroit, Michigan, and beyond.
Your logo is more than a symbol — it’s the face of your brand. It should be distinct, timeless, and instantly recognizable. A great logo captures your brand’s essence in a single mark, creating an emotional connection and setting the tone for everything that follows.
At Round Table Agency, we design logos that combine strategic thinking with creative excellence. Whether you're launching a new brand or refreshing an existing one, we create logos that are visually compelling, scalable, and built to last.
Custom Logo Design
Unique concepts tailored to your brand’s personality, audience, and industry.
Wordmarks, Icons & Monograms
Versatile logo types that work across print, digital, and product applications.
Logo Refresh & Modernization
Evolving your existing logo for today’s world — without losing brand equity.
Responsive & Scalable Formats
Logos designed to perform across all screen sizes, devices, and platforms.
Brand Integration Support
Guidance on how your logo fits into your broader identity system — from colors and typography to layout and usage.
A great logo isn't born from a flash of inspiration; it's forged through a deliberate, strategic process. Our method ensures your final logo is not only beautiful but also deeply aligned with your brand's goals, setting you up for long-term success.
Step 1: Deep Dive & Brand Strategy
Before we touch a pixel, we immerse ourselves in your world. Through a collaborative workshop, we uncover your mission, audience, and competitive edge to build a strong strategic foundation.
Step 2: Concept Exploration & Creative Direction
With a clear strategy, our creative team explores diverse visual directions. We present you with a curated set of the most promising concepts, explaining the thinking behind each one.
Step 3: Iteration & Collaborative Refinement
Your feedback is key. We enter a focused cycle of refinement, working together to perfect the color palette, typography, and composition until the design is a flawless representation of your brand.
Step 4: Asset Delivery & Brand Launch
You receive a comprehensive asset package with every file format you’ll ever need for web and print, empowering your team to apply the new identity with confidence and consistency from day one.
Featured Logo Designs
Your logo is often the first — and most lasting — impression of your brand. A strong, strategic logo builds recognition, trust, and credibility from day one. Let’s create a mark that’s made to endure.
What is logo design?
Logo design is the process of creating a visual symbol that represents your brand's identity. A well-designed logo is distinctive, memorable, and versatile, capturing the essence of your brand and making a strong first impression across all platforms.
What logo design services does Round Table Agency offer in Detroit?
Round Table Agency, a Detroit-based logo design studio, offers custom logo design tailored to your brand's personality, audience, and industry. Their services include designing wordmarks, icons, and monograms, logo refresh and modernization to evolve your existing logo without losing brand equity, responsive and scalable logos optimized for all screen sizes and platforms, and brand integration support for colors, typography, layout, and usage.
Why is a strong logo important for my brand?
Your logo is often the first and most lasting impression of your brand. A strong, strategic logo builds recognition, trust, and credibility from day one, creating an emotional connection and setting the tone for everything that follows.
Does Round Table Agency help with logo modernization or refresh?
Yes, Round Table Agency offers logo refresh and modernization services, updating your existing logo for today’s world while preserving your brand equity.
What additional branding and marketing services does Round Table Agency provide to Detroit businesses?
In addition to logo design, Round Table Agency provides customer experience strategy, brand refresh, brand messaging, brand style guides, copywriting for websites, applications, taglines, emails, campaigns, and presentations, logo tagline lockups, logo identity guidelines, website and app design, landing page and Shopify shop design, email design, branding elements design, illustration, animation, video, and sound design services. Check our brand design services or contact us to provide you with more information.
How do I get started with Round Table Agency's logo design services?
You can book an appointment on Round Table Agency’s website to discuss your logo design needs and begin creating a distinctive and lasting mark for your brand.
Curious about our approach? Download our Logo Design Brochure to discover our process.
In addition to logo design, Round Table Agency offers a complete range of services to help Detroit businesses build powerful brands. This includes landing page design, brand messaging and style guides, website copywriting, email design, and comprehensive customer experience strategy.