Round Table Agency helps brands in Detroit design seamless, data-driven customer journeys—through CX strategy, service design, and digital transformation.
In today’s experience-driven market, every customer interaction shapes your brand’s perception. A well-defined CX strategy aligns your brand promise with consistent, meaningful touchpoints — from first click to long-term loyalty.
At Round Table Agency, we help brands design and deliver seamless, human-centered experiences that build emotional connections and drive results. By aligning strategy, storytelling, and service design, we turn fragmented journeys into unified brand experiences.
CX Audits & Journey Mapping
We analyze every step of the customer journey — from awareness to advocacy — identifying friction points and opportunities to elevate the experience.
Persona Development
We craft data-informed personas that reflect real user motivations, needs, and behaviors — the foundation of every CX design decision.
Experience Architecture
We design cross-channel interactions that are intuitive, intentional, and aligned with your brand identity and values.
Brand Touchpoint Optimization
From digital interfaces to customer support scripts, we optimize every moment that matters to create consistency and delight.
CX Strategy Workshops
We engage key stakeholders to co-create experience principles and map the path toward a customer-first brand culture.
Strong CX strategy isn’t just good design — it’s smart business. Brands that lead in customer experience outperform the competition in customer satisfaction, retention, and long-term growth. Let’s create experiences that speak louder than words.
What is Customer Experience (CX) Strategy?
Customer Experience (CX) Strategy is the intentional planning and design of every interaction a customer has with a brand across all channels and touchpoints. It aligns business goals with customer needs to create seamless, consistent, and emotionally engaging experiences that build trust, loyalty, and long-term value.
How does the Round Table Agency help Detroit brands with CX Strategy?
Round Table Agency helps brands in Detroit design seamless, data-driven customer journeys through CX strategy, service design, and digital transformation that build emotional connections and drive results.
What kind of Customer Experience Strategy (CX) services does Round Table Agency provide?
Round Table Agency offers CX audits and journey mapping to identify friction points and opportunities, persona development based on real user data, experience architecture design for cross-channel interaction, brand touchpoint optimization, and CX strategy workshops engaging key stakeholders.
Why is a strong CX Strategy important for businesses?
Strong CX Strategy is not just good design but smart business. Brands that lead in customer experience outperform competitors in customer satisfaction, retention, and long-term growth.
Does Round Table Agency offer additional branding and copywriting services for Detroit businesses?
Yes, in addition to CX Strategy services, Round Table Agency provides brand refresh, messaging services, style guides, website and application copywriting, tagline copywriting, email and campaign copywriting, presentation copywriting, logo design, and various design services tailored to Detroit brands.
How can I book an appointment with Round Table Agency in Detroit?
Submit an inquiry via our inquiry form, and we’ll follow up to schedule your appointment.
Curious about our approach? Download our Customer Experience Strategy Brochure (PDF) and discover our process.
At Round Table Agency, we build powerful brands for Detroit businesses by architecting a comprehensive customer experience (CX) strategy from the ground up. Our holistic approach integrates foundational brand messaging and style guides with every digital touchpoint, including strategic website copy and high-impact landing page and email design.
B2B Logistics Company
Challenge: The shipping process was a "black box" for their clients, causing constant anxiety and flooding the support team with tracking requests.
Approach: We developed a self-service client dashboard that provided real-time shipment tracking, predictive delay alerts, and one-click problem-solving tools, giving clients full visibility.
Impact: This strategy cut "Where is my shipment?" calls by 15%, freed up the service team for complex issues, and drove a 15% increase in contract renewals.
Recruiting Brand in Detroit
Challenge: The brand was stuck competing on price in a crowded market, seen as a transactional vendor with no long-term customer loyalty.
Approach: We shifted their model from selling products to being a wellness partner by launching a membership that included 24/7 vet telehealth and personalized health plans
Impact: The brand successfully moved customers to a higher-margin subscription, boosting customer lifetime value by 25% and creating a powerful differentiator.
Software Company (SaaS)
Challenge: High customer churn was driven by poor user adoption; the powerful software was too complex for employees, so clients never saw the promised ROI.
Approach: We designed an experience focused on rapid "value realization," using role-specific onboarding paths and in-app guided tutorials to make the software less intimidating.
Impact: Daily active usage of the software increased by 20%, which in turn directly reduced customer churn by 30% at renewal time.
“Round Table created a customer experience strategy that put our customers at the heart of our business. The roadmap they delivered was clear, actionable, and has completely united our teams.”
Duane D., Detroit“Round Table was the best investment we've made in our growth. They didn't just hand us a document; they gave us a practical framework that has already started building genuine loyalty with our customers. We are thrilled with the results.”
William B., Detroit“Round Table Agency team has an incredible ability to listen to all our internal challenges and translate them into a simple, seamless experience for our customers. Everyone on our team now understands how their role contributes to the customer journey.”
Daniel I., Detroit“The customer journey map they designed was a game changer for us. We finally understood where our customers were getting stuck, and fixing those points has led to a huge increase in retention and positive feedback.”
Denise A., DetroitIn respect of our clients’ privacy and existing confidentiality agreements, brand names and full identities have been omitted from the case studies and testimonials.