Round Table Agency develops complete logo systems and identity guidelines that ensure brand consistency across all touchpoints—crafted in Detroit, Michigan.
A logo is only as strong as its consistency. Identity guidelines ensure your logo — and the elements around it — are used correctly, cohesively, and with purpose across every touchpoint.
At Round Table Agency, we create clear, practical identity guidelines that define how your logo appears in real-world scenarios. From spacing and sizing to colors and usage rules, we help safeguard your brand’s visual integrity — so your identity looks strong and consistent wherever it lives.
Logo Usage Rules
Correct placement, scaling, and application of your logo across formats and backgrounds.
Clear Space & Sizing Requirements
Minimum sizes, padding, and layout standards to preserve visual clarity.
Color Variations & Restrictions
Approved versions of your logo in full color, black, white, and monotone — and how (not) to use them.
Do's and Don'ts
Visual examples to prevent misuse and maintain brand consistency.
File Formats & Delivery
Organized assets in all standard file types, ready for digital and print use.
A consistent brand builds trust. Identity guidelines give your internal team, partners, and vendors the tools to keep your brand — and your logo — looking professional, recognizable, and aligned. Let’s keep your brand consistent with identity guidelines that protect its power.
What are logo identity guidelines?
Logo identity guidelines are a set of rules that define how your logo should be used across all mediums. They ensure consistency in color, spacing, sizing, and placement—helping protect your brand’s visual integrity and recognition.
What does Round Table Agency provide with its logo identity guidelines service?
Round Table Agency creates clear, practical identity guidelines in Detroit that define how your logo appears in real-world scenarios. This includes logo usage rules (correct placement, scaling, and application), clear space and sizing requirements (minimum sizes, padding, layout standards), color variations and restrictions (approved versions in full color, black, white, monotone, and misuse prevention), visual dos and don’ts, and delivery of organized assets in all standard file formats for digital and print use.
Why are logo identity guidelines important for my brand?
Consistent branding builds trust. Identity guidelines provide your internal team, partners, and vendors with the tools to keep your brand and logo looking professional, recognizable, and aligned everywhere it’s seen.
How do logo identity guidelines protect the power of my logo?
A logo is only as strong as its consistency. Guidelines ensure your logo and all its surrounding elements are used correctly and cohesively with purpose at every touchpoint, safeguarding your brand’s visual integrity.
What other branding and marketing services does Round Table Agency offer for Detroit businesses?
Round Table Agency provides a full suite of branding and marketing services for Detroit businesses, including brand strategy, content & copywriting, visual identity, digital design, and creative media services.
How can I get started with Round Table Agency’s logo identity guidelines services?
You can book an appointment on the Round Table Agency website to build identity guidelines and keep your brand consistent at every touchpoint.
Curious about our approach? Download our Logo Identity Guidlines Brochure (PDF) and discover our process.
Round Table Agency specializes in crafting foundational brand identities for Detroit businesses. Our comprehensive process goes far beyond a simple mark, delivering a complete visual identity system that includes a powerful core logo, strategic tagline lockups, and clear guidelines for consistent application.
Detroit Financial Services Firm
Challenge: The company needed clear and flexible logo guidelines that could be applied consistently across a wide range of financial products and communications.
Approach: We created a comprehensive brand manual featuring detailed rules on logo sizing, clear space, color variations, and usage examples tailored to digital and print formats.
Impact: A unified visual identity that improved brand recognition and ensured consistent application across all client touchpoints.
Detroit Educational Institution
Challenge: The school wanted easy-to-understand logo guidelines to help staff incorporate brand elements correctly across printed materials, uniforms, and digital platforms.
Approach: We developed comprehensive but accessible manuals featuring simple language, visual examples, and download links for approved logo files.
Impact: Improved consistent branding across departments and external communication, fostering a stronger brand impression in the community.
Detroit Real Estate Developer
Challenge: The client required precise logo identity rules to apply branding consistently across signage, brochures, and online listings for multiple developments.
Approach: We established strict but flexible guidelines addressing logo orientation, exclusion zones, and co-branding with partner logos.
Impact: Enhanced brand professionalism and recognition throughout all marketing materials and physical spaces.
“Our new logo identity guidelines completely transformed our branding. The attention to detail and thorough explanations made it incredibly easy for our team and partners to apply the logo correctly, ensuring a consistent and professional look everywhere we appear.”
Frank A., Detroit“The design team truly captured the spirit and personality of our brand. The guidelines are clear, comprehensive, and practical, giving us confidence that our logo is always presented exactly as intended, whether online or in print.”
Robert K., Detroit“Investing in expert logo identity guidelines gave us an invaluable foundation for all our marketing efforts. The carefully crafted rules and examples have helped maintain consistent branding that resonates with our audience and enhances our credibility.”
Kevin C., Detroit“Working with Round Table was a seamless experience from start to finish. They took the time to understand our vision and crafted a polished, user-friendly guide that supports all future branding needs without confusion or guesswork.”
Larry C., DetroitIn respect of our clients’ privacy and existing confidentiality agreements, brand names and full identities have been omitted from the case studies and testimonials.