Round Table Agency develops complete logo systems and identity guidelines that ensure brand consistency across all touchpoints—crafted in Detroit, Michigan.
A logo is only as strong as its consistency. Identity guidelines ensure your logo — and the elements around it — are used correctly, cohesively, and with purpose across every touchpoint.
At Round Table Agency, we create clear, practical identity guidelines that define how your logo appears in real-world scenarios. From spacing and sizing to colors and usage rules, we help safeguard your brand’s visual integrity — so your identity looks strong and consistent wherever it lives.
Logo Usage Rules
Correct placement, scaling, and application of your logo across formats and backgrounds.
Clear Space & Sizing Requirements
Minimum sizes, padding, and layout standards to preserve visual clarity.
Color Variations & Restrictions
Approved versions of your logo in full color, black, white, and monotone — and how (not) to use them.
Do's and Don'ts
Visual examples to prevent misuse and maintain brand consistency.
File Formats & Delivery
Organized assets in all standard file types, ready for digital and print use.
A consistent brand builds trust. Identity guidelines give your internal team, partners, and vendors the tools to keep your brand — and your logo — looking professional, recognizable, and aligned. Let’s keep your brand consistent with identity guidelines that protect its power.
What are logo identity guidelines?
Logo identity guidelines are a set of rules that define how your logo should be used across all mediums. They ensure consistency in color, spacing, sizing, and placement—helping protect your brand’s visual integrity and recognition.
What does Round Table Agency provide with its logo identity guidelines service?
Round Table Agency creates clear, practical identity guidelines in Detroit that define how your logo appears in real-world scenarios. This includes logo usage rules (correct placement, scaling, and application), clear space and sizing requirements (minimum sizes, padding, layout standards), color variations and restrictions (approved versions in full color, black, white, monotone, and misuse prevention), visual dos and don’ts, and delivery of organized assets in all standard file formats for digital and print use.
Why are logo identity guidelines important for my brand?
Consistent branding builds trust. Identity guidelines provide your internal team, partners, and vendors with the tools to keep your brand and logo looking professional, recognizable, and aligned everywhere it’s seen.
How do logo identity guidelines protect the power of my logo?
A logo is only as strong as its consistency. Guidelines ensure your logo and all its surrounding elements are used correctly and cohesively with purpose at every touchpoint, safeguarding your brand’s visual integrity.
What other branding and marketing services does Round Table Agency offer for Detroit businesses?
Round Table Agency provides a full suite of branding and marketing services for Detroit businesses, including brand strategy, content & copywriting, visual identity, digital design, and creative media services.
How can I get started with Round Table Agency’s logo identity guidelines services?
You can book an appointment on the Round Table Agency website to build identity guidelines and keep your brand consistent at every touchpoint.
In addition to logo design, Round Table Agency offers a complete range of services to help Detroit businesses build powerful brands. This includes landing page design, brand messaging and style guides, website copywriting, email design, and comprehensive customer experience strategy.