Round Table Agency crafts clear, persuasive, and conversion-focused copy for websites, mobile apps, and digital platforms, helping Detroit, Michigan brands connect with their audiences. We specialize in writing compelling headlines, effective calls-to-action, and intuitive UX microcopy that guide users, communicate value, and build trust. Every word is carefully designed to strengthen your brand identity, enhance user engagement, and drive measurable results, making your digital presence more impactful and memorable.
Effective digital experiences don’t rely on visuals alone — they rely on the right words. Whether it’s a landing page or a mobile app interface, great copy clarifies purpose, drives action, and strengthens your brand voice at every click, tap, or scroll.
At Round Table Agency, we craft copy that’s clear, concise, and conversion-focused — tailored to your users and aligned with your brand. From UX microcopy to full website messaging, we help make every word count.
Website Copywriting
Compelling headlines, clear body text, and strategic calls-to-action designed for SEO, engagement, and clarity across homepages, service pages, and more.
App & Interface Microcopy
UX-focused writing for buttons, error messages, tooltips, onboarding flows, and empty states — intuitive, friendly, and friction-free.
Messaging Alignment
Ensuring your web and app copy consistently reflects your brand voice, tone, and positioning — across platforms and user journeys.
User Journey Copy Strategy
Copy that adapts to each step of the user experience, guiding action and reducing cognitive load — from awareness to conversion.
Content Optimization
Audits and rewriting of existing content to improve clarity, tone, SEO, and performance.
In digital environments, words are functionality. Clear and strategic copy improves usability, builds trust, and drives conversions — whether your user is reading or tapping. Let’s write experiences your users won’t forget.
What is website and app copywriting?
Website and app copywriting is the strategic use of words to guide users, communicate value, and inspire action within digital experiences. It includes everything from headlines and calls-to-action to microcopy and UX writing, all crafted to be clear, on-brand, and user-focused.
What website and app copywriting services does Round Table Agency offer in Detroit?
As a Detroit-based agency, Round Table Agency offers website and app copywriting services including compelling headlines, clear body text, and strategic calls-to-action designed for SEO, engagement, and clarity across homepages, service pages, and more. We also provide UX-focused microcopy, messaging alignment, user journey copy strategy, and content optimization tailored to businesses in Detroit and beyond.
How does your microcopy enhance the user experience in apps?
Our UX-focused microcopy covers buttons, error messages, tooltips, onboarding flows, and empty states. The copy is intuitive, friendly, and friction-free, helping users navigate and engage with apps seamlessly.
What is messaging alignment and why is it important?
Messaging alignment ensures your web and app copy consistently reflects your brand voice, tone, and positioning across platforms and user journeys, creating a cohesive and recognizable brand experience.
How do you approach copywriting for different stages of the user journey?
We tailor copy to adapt to each step of the user experience, guiding action and reducing cognitive load—from initial awareness to final conversion—making the digital interaction smooth and effective.
Why is clear and strategic copywriting important for digital experiences?
In digital environments, words act as functionality. Clear and strategic copy improves usability, builds trust, and drives conversions, whether a user is reading or tapping, making your digital experience memorable and effective.
Curious about our approach? Download our Website Copywriting Brochure (PDF) and discover our process.
Round Table Agency provides a full suite of digital communication services for the Detroit business community. Our capabilities begin with strategic website copywriting, which serves as the foundation for the design and development of all key digital assets. This includes the creation of corporate websites, targeted landing pages, Shopify e-commerce platforms, and branded email marketing campaigns.
Legal Group
Challenge: Their previous website used a generic voice that failed to inspire trust, and contact form submissions were consistently low.
Approach: We led a brand voice workshop and rewrote homepage and service pages with outcome-led messaging, proof points, and clear calls-to-action. The new design emphasized professionalism with a refined typography system and confident layouts.
Impact: +52% contact form submissions, +28% average time on page, and −18% bounce rate, showing the new design and messaging resonated strongly with potential clients.
Motor City Outdoor
Challenge: Their e-commerce product pages lacked differentiation, leading to high cart abandonment and low conversions.
Approach: We created a conversion-focused design with bold benefit-led headlines, clear feature-to-benefit storytelling, strategic placement of reviews, and a streamlined checkout flow. The visual design reflected Detroit’s urban outdoor culture with bold imagery and earthy tones.
Impact: +24% product page conversion, +15% average order value, and +35% email sign-ups directly from improved product pages.
Wellness Clinic
Challenge: Their service descriptions were confusing, and the online booking process created friction, resulting in low appointment requests.
Approach: We simplified the service pages with plain-language explanations, added location-specific landing pages, integrated helpful FAQs, and redesigned the booking forms with supportive microcopy and clean layouts.
Impact: +41% appointment requests, −30% calls asking basic questions, and +22% increase in clicks from improved search snippets.
“They nailed our voice and made every page work harder. Inquiries jumped immediately.”
Laura S., Detroit“Clear, benefit-led design that sells without gimmicks. Our product pages finally convert.”
David R., Detroit“Patients tell us the site is easy to navigate and understand. Appointment requests are up across all our locations.”
Sarah M., Detroit“Smart strategy, crisp design, fast delivery. Round Table is our Detroit go-to.”
Marco P., DetroitIn respect of our clients’ privacy and existing confidentiality agreements, brand names and full identities have been omitted from the case studies and testimonials.