Round Table Agency writes persuasive, on-brand email copy that boosts engagement, conversions, and customer loyalty—serving businesses in Detroit, Michigan.
Email remains one of the most powerful ways to connect with your audience — but only if your message cuts through the noise. From subject lines to sign-offs, every word counts. Whether you're nurturing leads, launching products, or building loyalty, your emails need to inform, engage, and convert.
At Round Table Agency, we craft email copy that speaks directly to your audience with clarity, personality, and purpose. We blend strategy with creativity to deliver emails that get opened, get read, and get results.
Marketing & Promotional Emails
Product launches, sales campaigns, seasonal offers — written to excite and drive action.
Automated Email Sequences
Onboarding, lead nurturing, abandoned cart, and re-engagement flows that guide users through the journey.
Newsletter Content
Valuable, on-brand email content that informs, inspires, and builds trust over time.
Subject Line & CTA Optimization
High-performing subject lines, preview text, and calls-to-action that boost open and click rates.
Email Tone & Voice Development
Consistent brand voice tailored to each segment — from warm and friendly to bold and confident.
Your emails are more than messages — they’re moments of connection. Strong copy turns passive readers into loyal customers, one word at a time. Let’s make every send count.
What is email copywriting?
Email copywriting is the strategic writing of emails that inform, engage, and drive action. From subject lines to call-to-actions, it’s about crafting clear, compelling messages that connect with your audience and support your marketing goals.
What email copywriting services does Round Table Agency offer in Detroit?
Round Table Agency, a Detroit-based email copywriting studio, writes persuasive on-brand email copy that boosts engagement, conversions, and customer loyalty. Services include marketing and promotional emails, automated email sequences like onboarding and abandoned cart flows, newsletter content, subject line and CTA optimization, and email tone and voice development tailored to your brand.
Why is email copywriting important for marketing?
Emails are more than just messages—they are moments of connection. Strong email copy turns passive readers into loyal customers one word at a time, helping your messages cut through the noise and get opened, read, and acted upon.
What types of automated email sequences do you provide?
We create automated email sequences including onboarding flows, lead nurturing, abandoned cart reminders, and re-engagement campaigns that guide users smoothly through their customer journey.
How does Round Table Agency ensure my emails maintain a consistent brand voice?
We develop tailored email tone and voice guidelines for each client, ensuring your emails maintain a consistent brand personality that resonates with your audience—from warm and friendly to bold and confident.
Does Round Table Agency offer other branding and marketing services for Detroit businesses?
Yes, besides email copywriting, we offer a range of services including customer experience strategy, brand refresh, brand messaging, style guides, website and app copywriting, tagline and campaign copywriting, logo design, email and landing page design, and more — all tailored for Detroit brands.
Curious about our approach? Download our Email Copywriting Services Brochure (PDF) and discover our process.
While specializing in high-performance email copywriting, Round Table Agency delivers a full spectrum of brand development services for the Detroit business community. Our capabilities encompass foundational brand messaging and style guides, the tactical design and copywriting for key assets like websites and landing pages, and the architecture of an integrated customer experience strategy.
Detroit E-commerce Brand
Challenge: The brand was struggling with a high abandoned cart rate, and their generic reminder emails were failing to bring customers back to complete their purchases.
Approach: We crafted a high-converting abandoned cart sequence that used persuasive, brand-aligned copy to address common objections, create a sense of urgency, and highlight product benefits.
Impact: A significant increase in recovered revenue and a measurable drop in the overall cart abandonment rate, turning lost opportunities into loyal customers.
Recruiting Brand in Detroit
Challenge: The agency had a large database of past clients but no consistent way to stay in touch, causing them to lose out on valuable repeat business and referrals.
Approach: We designed a monthly "relationship-building" newsletter filled with genuinely useful content, such as local market insights, home maintenance tips, and community news. The copy was warm and personal, positioning the agents as local experts rather than just salespeople.
Impact: The agency directly attributed multiple high-value listings and dozens of referrals to the newsletter within the first year, creating a predictable stream of new business from their existing network.
Realtors in Detroit
Challenge: Ticket sales for their annual virtual summit were lagging. They needed to create massive buzz and drive registrations in a crowded market, convincing busy professionals that this event was a can't-miss opportunity.
Approach: We wrote a high-energy promotional sequence that built excitement over several weeks. The copy focused on the transformation attendees would experience, highlighted "headline" speakers, used social proof by announcing registration milestones, and created genuine urgency around early-bird deadlines.
Impact: The campaign sold out all early-bird tickets ahead of schedule and surpassed the final attendance goal by 30%, which in turn helped secure higher-tier event sponsors.
“Explaining our service was always our biggest challenge. They delivered copy that was not only beautifully written but also incredibly clear. Our audience finally gets it, and that has been a game changer for us.”
Esther J., Detroit“They transformed our generic marketing updates into emails our readers actually look forward to. The warmth and personality they infused into the copy made all the difference.”
Nicole C., Detroit“The process felt like a true partnership. They listened carefully to our goals and crafted messages that were not only strategic but also deeply human.”
James W., Detroit“They have a true gift for finding the words we were struggling with. Our emails finally sound like us, building trust and genuinely starting conversations.”
Kevin C., DetroitIn respect of our clients’ privacy and existing confidentiality agreements, brand names and full identities have been omitted from the case studies and testimonials.