Round Table Agency designs essential branding elements for Detroit businesses—including icons, patterns, color systems, and other visual assets that strengthen brand recognition and identity.
Your brand is more than a logo — it's a system. We design the foundational visual elements that bring your brand to life across every touchpoint. From color palettes and typography to icons, patterns, and imagery, we create cohesive assets that build recognition and reflect your voice. At Round Table Agency, we combine clarity, consistency, and creativity to design branding elements that support every part of your identity. Whether you're building from scratch or evolving an existing brand, we ensure that every visual component aligns with your strategy, story, and audience — for a look that’s not only beautiful, but unmistakably yours.
Color Systems & Typography
Harmonized palettes and type pairings tailored to your tone and brand personality.
Custom Iconography
Unique icon sets that add clarity and visual identity to your brand applications.
Illustrations & Brand Patterns
Bespoke graphic elements that add depth, expression, and memorability.
Image Style Direction
Consistent visual tone for photography and imagery that reflects your brand’s mood.
Social Media Brand Assets
Ready-to-use visuals and templates for posts, stories, and campaigns.
Print & Digital Templates
On-brand layouts for everyday brand use — from pitch decks to brochures.
Strong brand recognition comes from consistency. By defining the building blocks of your visual language, your brand becomes instantly recognizable and easier to trust. Whether digital or print, every touchpoint reinforces who you are. Let’s design the details that make your brand unmistakable.
What exactly are branding elements, and why do they matter?
Branding elements are the visual building blocks of your brand’s identity—such as color palettes, typography, icons, imagery, patterns, and templates. They create a unified and memorable aesthetic across all channels, helping your brand stand out, build recognition, and foster customer trust.
Which branding elements does Round Table Agency specialize in crafting?
We create a comprehensive suite of branding elements tailored to your brand’s essence. This includes custom color schemes, thoughtfully paired typography, distinctive icon sets, original illustrations and patterns, curated image styles, social media graphics, and versatile print and digital templates designed to bring your brand personality to life.
How do branding elements enhance my overall brand identity?
Think of branding elements as the visual language your brand speaks. When colors, fonts, icons, and images are thoughtfully aligned, they form a consistent narrative that reflects your brand’s voice and values—making it instantly recognizable and memorable to your target audience.
I already have a brand. Can you help with updating or expanding its branding elements?
Definitely! Whether you need a brand-new design system or want to refresh and evolve your existing visuals, we collaborate closely with you to ensure all elements remain consistent with your brand’s growth and changing strategy.
Do you tailor branding element designs specifically for Detroit-based businesses?
Absolutely! Being rooted in Detroit, we understand the city’s unique culture and market dynamics. We craft branding visuals that connect authentically with Detroit audiences while elevating your brand’s presence both locally and beyond.
Beyond branding elements, what other services does Round Table Agency offer to support my brand?
We provide end-to-end brand solutions—from customer experience strategy and brand messaging to comprehensive brand style guides, logo and identity design, website and app development, copywriting, animation, video and sound design, and more—helping your brand thrive at every stage. Check our brand design services or contact us to provide you with more information.
How do consistent branding elements influence customer perception and trust?
Consistency breeds familiarity, and familiarity fosters trust. When your audience encounters cohesive visual branding across all touchpoints, it communicates professionalism and reliability, making your brand easier to recognize and feel confident about.
Can you create templates for fast and easy use on social media or print?
Yes! We develop customizable templates and assets for social media posts, stories, campaigns, as well as for print and digital collateral such as brochures and pitch decks—empowering your team to maintain on-brand communication effortlessly.
What sets Round Table Agency’s approach to branding elements design apart from others?
We combine creativity with strategic clarity and prioritize consistency across every design element. Our deep Detroit market knowledge and personalized process enable us to craft branding that’s visually striking and functional—ensuring your brand communicates powerfully across all platforms.
Curious about our approach? Download our Branding Elements Design Brochure (PDF) to discover our process.
At Round Table Agency, we take a holistic approach to brand building in Detroit. We go beyond designing individual brand elements to craft a complete and cohesive customer experience. Our services include developing core brand messaging and style guides, writing compelling website copy, designing high-impact landing pages, and mapping out the entire customer journey.
Law Firm in Detroit
Challenge: The firm desired branding that conveys trustworthiness, professionalism, and approachability without feeling cold or intimidating.
Approach: We utilized a classic color palette with navy and silver tones, paired with clean, modern serif typography and clear, reassuring messaging focused on client advocacy.
Impact: Client consultations increased by 20%, and the firm saw a significant uptick in referral business.
Car Brokers in Detroit
Challenge: The brokers wanted branding that reflects exclusivity and expertise while staying accessible to first-time buyers.
Approach: We combined sleek black and metallic gold colors, minimalist design elements, and confident yet welcoming language to establish authority and approachability.
Impact: Sales leads grew by 15%, with a notable increase in high-value client engagement.
Detroit Wedding Events Planning Company
Challenge: The company needed branding that evokes romance, creativity, and reliability for diverse clientele.
Approach: We developed a soft, elegant pastel palette with flowing script typography and warm, heartfelt messaging that highlights personalized service.
Impact: Bookings rose by 25%, and customer referrals expanded through enhanced brand recognition.
"They crafted branding elements that perfectly capture our essence and made the design process easy to follow and enjoyable."
Michael T., Detroit"The clear and consistent branding framework they provided has helped our team work confidently and present a unified image to our clients."
Sarah M., Detroit"Their creative insight and careful attention gave us a unique visual identity that resonates with our audience across every channel."
Olivia S, Detroit"Working with them transformed how we see our brand. They truly listened and delivered branding elements that keep our communications strong and recognizable. I will definitely collaborate with Round Table Agency again in the future."
Daniel S., DetroitIn respect of our clients’ privacy and existing confidentiality agreements, brand names and full identities have been omitted from the case studies and testimonials.