Round Table Agency offers explainer videos, 2D/3D motion graphics, and animation design in Detroit, Michigan.
In the digital age, motion brings brands to life — capturing attention, explaining complex concepts, and evoking emotion like no static image can. Effective animation design blends creativity and strategy to create memorable experiences that resonate across platforms.
At Round Table Agency, we specialize in crafting dynamic animations that elevate your brand message. From explainer videos and social media content to interactive web animations, our work transforms ideas into compelling stories that engage and inspire your audience.
Explainer & Promotional Videos
Clear, concise animations that simplify your message and drive action.
Motion Graphics & Visual Effects
Stylized graphics and effects that enhance brand storytelling and visual appeal.
2D & 3D Animation
Versatile animation styles tailored to your project needs, from flat vector art to immersive 3D environments.
Interactive & Web Animations
Engaging animations designed to improve user experience and interaction on digital platforms.
Storyboard & Concept Development
Collaborative planning to ensure your animation communicates your vision and goals effectively.
Animation captures attention in a crowded digital landscape, making your brand message more engaging, understandable, and memorable. It builds emotional connections and drives higher engagement, conversion, and brand recall. Let’s bring your ideas to life through the power of motion.
What types of animation services do you offer?
We provide explainer videos, motion graphics, 2D and 3D animation, interactive web animations, as well as storyboard and concept development to support your creative vision.
What is the difference between 2D and 3D animation?
2D animation uses flat graphics that are ideal for simple storytelling and educational content, while 3D animation delivers more realistic and immersive visuals, perfect for high-impact brand experiences.
When should I use an explainer video?
Explainer videos are best for simplifying complex products, services, or ideas into short, engaging stories. They work especially well on landing pages, social media, and presentations.
How long does it take to produce an animation project?
Timelines depend on project complexity. A short motion graphic can be completed in 2–3 weeks, while more advanced productions like 3D animations may take 6–8 weeks or longer.
Can the animations be customized to match my brand?
Absolutely. Every animation is tailored to your brand’s style, tone, and objectives — from colors and typography to overall visual storytelling.
Do you also handle sound design and voiceovers?
Yes. We can provide professional sound design, music, and voiceover services to ensure your animation feels polished and fully aligned with your message.
In addition to logo design, Round Table Agency offers a complete range of services to help Detroit businesses build powerful brands. This includes landing page design, brand messaging and style guides, website copywriting, email design, and comprehensive customer experience strategy.
Metro Detroit Coffee Bar
Challenge: The café needed to boost weekday foot traffic and promote seasonal drink sales in a competitive Metro Detroit market.
Approach: We produced a series of 10–15 second vertical motion ads optimized for Reels and TikTok, looping animated menu-board assets for in-store digital signage, and a lightweight Lottie hero animation for their website. All motion spots were designed captions-first to work without sound.
Impact: +27% increase in weekday transactions, +54% growth in Reel views, −32% reduction in cost-per-click (CPC) on paid social campaigns.
Corktown Fitness Studio
Challenge: The fitness studio needed to fill off-peak classes and drive new intro-pass signups.
Approach: We developed a modular motion template pack with both 6-second and 15-second variations, integrated animated countdowns for Instagram Stories, and added branded UGC lower-thirds to boost authenticity.
Impact: Class utilization improved from 52% → 78%, +40% more intro-pass purchases, −29% decrease in cost-per-acquisition (CPA).
Eastern Market Bakery
Challenge: The bakery wanted to sell out limited weekend product drops and increase in-store visits.
Approach: We combined stop-motion product reveals with kinetic typography for social ads, and created geotargeted animated map spots for Stories and Shorts to highlight location accessibility.
Impact: Products sold out 2 hours earlier on average, +35% taps to directions from mobile users, +22% new email signups.
“Their motion loops made our seasonal drinks pop on socials and in-store. Weekday transactions rose 27% and CPC dropped 32% in the first month.”
Jordan L., Detroit“The modular motion pack filled our off‑peak classes. Utilization jumped from 52% to 78%, and intro‑pass purchases grew 40%.”
Marcus N., Detroit“The stop‑motion reveals helped us sell out two hours earlier on weekends. We also saw +35% taps to directions and +22% email signups.”
Elena R., Detroit“Animated booking promos and story countdowns boosted online bookings 38% and cut no‑shows by 20%. Easy process, big impact.”
DeAndre C., Detroit