As a Detroit branding agency, we craft timeless brand identities rooted in strategy and purpose. We believe this city is more than a place — it’s a symbol of resilience, craftsmanship, and bold reinvention. Rooted in that spirit, our mission is to equip you with branding that’s both timeless and true. Through strategy, identity, and design, we craft solutions that reflect your values and amplify your vision. Every decision is intentional. Every detail, considered. Because building something legendary starts with a lasting mark.
Recognized among leading creative agencies in Detroit, Round Table Agency delivers award-winning brand strategy, identity design, and digital experiences for businesses in Michigan. We help local and national brands stand out, earning a trusted reputation in the Detroit creative industry.
At Round Table, we build brand systems that last — from strategy to visuals to digital experience. Whether you're starting fresh or refining what’s already working, we offer end-to-end creative partnership with precision, intention, and care.
Brand Strategy
Positioning, storytelling, and foundational strategy to shape how your audience sees — and remembers — you.
- · Custom Illustration Creation
- · Character & Mascot Design
- · Infographics & Data Visualization
- · Editorial & Marketing Illustrations
- · Style Development & Brand Consistency
Copywriting
Words that do more than fill space — they define voice, drive action, and make meaning.
- · Websites & Apps
- · Taglines
- · Emails
- · Campaigns
- · Presentations
Logos & Identity Design
Logo creation, wordmarks, taglines, and guidelines that capture your essence in a single symbol.
- · Logo Design
- · Wordmarks
- · Tagline Lockups
- · Identity Guidelines
Website & App Design
Full-stack design & development, optimized for clarity, speed, and conversion.
- · Websites Design & Development
- · Landing Pages
- · Shopify Shops
- · Email Marketing
Digital & Visual Design
Illustration, animation, branding elements, video, music, & sound design to complete your brand world.
- · Illustration
- · Animation
- · Branding Elements
- · Video FX
- · Music & Sound Design
Each project we take on is a study in clarity, intention, and craft. We work closely with founders, marketers, and creative teams to build brands and digital experiences that stand apart — and stand the test of time.
Expert articles on branding, web design, and UX—by Round Table Agency in Detroit. Strategy, timeless identity, and e-commerce insights you can use.
We believe every brand is entitled to a unique voice and unmistakable presence—thoughtfully shaped and inspired by Detroit’s vibrant character. Our process is collaborative and intentional, giving full attention to your goals while guiding you with expert strategy at every stage.
From initial exploration to final design, we ensure your brand reflects authenticity and resonates within Detroit’s distinctive landscape. Partner with Round Table Agency to experience a branding journey that is precise, meaningful, and uniquely yours. Begin your Detroit brand story with us today.
What industries do you specialize in?
We collaborate with a diverse range of industries including startups, retail, professional services, and technology. Our focus is on building brand systems that adapt and scale, no matter the sector. See our Projects to explore how we’ve helped different industries grow through strategy-driven design.
Do you only work with Detroit-based companies?
While our roots are in Detroit and we work closely with many Michigan businesses, we also support clients across the U.S. and internationally. What matters most is alignment in values and goals — not location. Learn more about our Branding Services to see how we partner with teams worldwide.
How long does a branding project take?
Timelines vary depending on the scope. A focused logo design can be completed in a few weeks, while a full brand identity or digital experience may take 8–12 weeks or more. We follow a structured process with research, creative exploration, design, and refinement.
Can you refresh an existing brand instead of starting from scratch?
Absolutely. Many of our clients come to us with an established identity that needs refinement. Whether you’re looking for a complete rebrand or a brand refresh that builds on your existing equity, our Brand Strategy services ensure consistency, clarity, and relevance for your audience.
What deliverables can we expect?
Deliverables vary based on your project. They may include brand strategy workshops, logo and identity design, messaging, style guides, website design, copywriting, and marketing collateral. Explore our Services to see the full range of what we provide.
How do we get started?
The first step is a conversation. We’ll review your goals, challenges, and long-term vision before tailoring a proposal and roadmap. To begin, simply Contact Us and schedule an initial consultation with our team.