JOJO's Chocolate — Shopify Web Design & Development

JOJO’s Chocolate is a premium dark chocolate brand with low sugar, added protein, and plant-based ingredients, born from JOJO’s personal journey during her battle with cancer. The brand’s story focuses on love, health, and community — elements reflected throughout both the content and the website’s design.

Our Detroit design agency, designed JOJO’s Chocolate Shopify

Round Table Agency, Detroit based agency, designed and developed a custom Shopify platform for JOJO’s Chocolate — a low-sugar, high-protein dark chocolate brand. This project combined refined brand presentation, seamless e-commerce flows, and SEO-driven content strategy to help JOJO’s connect with health-conscious consumers online and in retail locations nationwide. From interactive store-locator maps to optimized product pages, every element was crafted to enhance both sales performance and brand storytelling.

JOJO's Chocolate web design
JOJO's Chocolate

Works

Website Design

Deliverables

  1. · Shopify Website
  2. · Landing Pages

User Experience Future

  1. · Shopify-powered ecommerce site
  2. · Optimized & direct sales process from Flavors page & landing pages.
  3. · Points of sale on the map
  4. · Landing pages for special days & events such as 4th July, Mother's Day etc

Links

  1. jojoschocolate.com/

The Challenge

Following a comprehensive brand update, JOJO’s commissioned us to design and develop a custom-coded Shopify experience. The site would need to carry their new identity across every digital touchpoint, and create a cohesive presence that positions them for the next stage of their growth.

Objectives:

  1. · Create interactive and inspiring user experience, with a strong storytelling approach to share JOJO’s journey
  2. · Strengthen brand recognition through visual identity, color palette, and packaging that highlights natural ingredients
  3. · Streamline e-commerce navigation with clear access to “Shop Our Flavors,” “Our Story,” “FAQs,” and other sections
  4. · Integrate interactive map with point of sales locations
  5. · Optimize sales process for speed, clarity, and conversion
  6. · Enable direct check out from the "Our Flavors" page and event pages
JOJO's chocolate points of sale design
JOJO's Chocolate

Design & UX/UX Approach JOJO's Chocolate

Location Services & Apps

They noted a considerable difference once the location services were working correctly. We also helped troubleshoot other apps and services to integrate everything smoothly.

The Limits of Shopify

We were able to achieve dynamic functionality with custom design, code, and a lot of ingenuity. They had a vision, and we were able to get very close without the high-load price tag.

Purchasing

We optimized the sales process and made it possible for shoppers to check out directly from the "Our Flavors" page and other landing pages.

Technical & SEO Tactics

  1. · Optimized meta titles & descriptions: Incorporating keywords like “low-sugar dark chocolate,” “high-protein chocolate,” and “guilt-free snack.”
  2. · Structured data (schema markup) for products, customer reviews, and FAQs
  3. · Story-driven blog content, targeting brand awareness and user intent
  4. · Image optimization (alt tags with descriptive keywords, e.g., “JOJO’s low-sugar dark chocolate with coconut and protein”)
  5. · Mobile-first indexing, leveraging the site’s responsive and e-commerce-oriented design
JOJO's Chocolate website design
JOJO's chocolate

Outcome & Results

Within 10 months of launch, sales grew by 1,500% compared to the previous year, underscoring the impact of strategic design and development. Years on, the brand still runs on the foundation we built.

© Round Table Agency, Detroit MI

+1 (313) 288-9751 info[@]roundtable[.]agency Privacy Policy