Our Design Approach
Sotiris Sotiriou needed a cohesive brand system to support his new album, Once Upon a Time. That meant designing a logo that resonated with his personal story, crafting an engaging online presence that showcased both music and press, and creating visuals that could animate live performances.
The core challenge: unify brand, web, and stage under one distinctive aesthetic.
— Unify Brand
— Backstage Videos
— Website
The outcome is a refined and cohesive artist brand centered around a memorable visual anchor — the swan — symbolizing elegance and strength. The new identity extends seamlessly across platforms, from an immersive web presence that resonates with fans, to stage visuals that bridge the gap between digital and live experiences. This approach has elevated brand consistency, deepened emotional engagement, and contributed to stronger visibility during the artist’s album launch, supported by overwhelmingly positive audience feedback.